A Message from the Chairman & CEO

Seamus O'Brien

The rising importance of Asian sport in the global community is clear for all to see. With deregulation in the media sector comes expanding broadcast coverage. Combine this with the unlimited horizons of digital penetration, then access to quality content becomes the defining factor between the winners and also-rans of the business. Sport is now especially relevant as to how companies and brands communicate with their audiences. It enables them to build and deepen their consumer relationship capital particularly during periods of economic uncertainty. Today, Asian sport is a powerful catalyst for reaching the “C Suite” in the world’s largest marketplace. The opportunities it offers for establishing long-lasting bonds are boundless.

History has shown that the key to ensuring the long-term success of any sport is to establish a viable, sustainable and integrated strategy harnessing business, sport and the community. Our business is inspired by our passion for sport, and a vision to take Asian sport to the world. The heart and soul of World Sport Group is built on our commitment to the long-term and enduring growth for Asian sports and its rising stars by marrying sport and business. It is a union that has led to the financial transformation and successful performances of many of the region’s major sports and its athletes. It has also contributed to the growth of many leading global brands in the region.

Our role is to maximise the opportunities created by sports assets, generating true value and returns for everyone involved. From these assets, we build a dynamic sports value chain. We protect sports rights within an appropriate legal framework, we deliver these rights and benefits for our corporate partners to ensure maximum exposure of their brands; we stage world-class events from which all the action and excitement is captured by producing digital sports content that is beamed to hundreds of millions of passionate fans around the world. The winning partnerships we have created around this sports value chain are now playing a pivotal role in the rise of Asian sport.

Increased government investment in sport is also starting to form a big part in the evolution. As nations grasp and appreciate its positive impact on the economy and in society as a whole, more will undoubtedly follow. Just as importantly, sport has become a viable career opportunity for our aspiring Asian athletes and career professionals. Fans and consumers are also benefitting from this union with sports and its associated activities often becoming the focus of their regular lifestyle choices.

With the largest population in the world, Asia is not short on talent. There is also little doubt that we will see Asian sporting heroes dominate the world stage in the decades ahead. But it will take a great team to make that future a reality and for the region to benefit as a whole. Our management team is acknowledged as local market experts and industry leaders. Together, we are committed to the future.

World Sport Group, Asia's leading sports marketing, media and event management company, is at the centre of this Asian sport evolution and we invite you to be part of this incredible journey.