Powerful Sports + Business Network
World Sport Group represents a powerful sports and business network that covers the entire Asian continent. As the region’s market leader, we have unrivalled access to the fastest-growing and potentially largest sports market in the world. We also have the shareholder base, global insight and financial resources that are unparalleled in the industry.
The strategic alliance with our shareholders Lagardère Sports, Dentsu and International Sports Events (ISE) has consolidated our market leader position. By leveraging the assets, relationships and vast global resources of each of our shareholders, we are uniquely positioned to continue growing Asian sport on a global level, to harness and secure new business opportunities, and deliver optimum value for our partners, clients and fans.
The World's Fastest Growing Sports Marketing Group
Founded in 2006, Lagardère Sports is a subsidiary of global media giant Lagardère Group, a publicly-listed company with an annual turnover of €8.2 billion. Lagardère Sports, the world’s fastest-growing sports marketing group, is a major growth engine for the Lagardère Group, and its most dynamic and profitable unit. It specialises in sports media rights, ownership and management of sporting events, sponsorship, hospitality, and stadium consultancies. It is also a preferred partner of the International Olympic Council (IOC).
The World’s Top Agency Brand
Dentsu is the world’s largest single-brand advertising company and top agency brand. It posted an annual turnover of US$20.5 billion and net revenues of US$3.5 billion in the 2007 fiscal year. Their client portfolio features some of Japan’s biggest companies and the world’s top multinational corporations. Although advertising and media planning are its core businesses, the sport business and content are the key drivers for the company’s growth and expansion. Dentsu’s partners in international sport include Fédérational Internationale de Football Association (FIFA), International Olympic Council (IOC), International Association of Athletics Federations (IAAF), Fédérational Internationale de Natation (FINA), and the Asian Games.
A Key Media Player and Rights Owner in the Middle East
International Sports Events (ISE) is a key media player and rights owner in the Middle East. It is a member of the multi-billion dollar conglomerate Dallah Albaraka Group (founded by Sheikh Saleh Kamel), which has interests in the finance, infrastructure and media sectors. The Group also owns the satellite network Arab Radio and Television (ART) – the leading producer and broadcaster of premium Arabic programming that has an impressive global reach. ISE is a partner of Fédérational Internationale de Football Association (FIFA) and Lagardère Sports for the Confederation of African Football (CAF) rights.
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