Taking Asian football to the hearts of millions

World Sport Group has been the exclusive marketing partner of the Asian Football Confederation (AFC) since 1993. For more than a decade, we also have partnered with the AFC’s regional governing bodies including the Asean Football Federation (AFF), South Asian Football Federation (SAFF) and the West Asian Football Federation (WAFF), as well as its national associations which include the Chinese Football Association (CFA).  Through these partnerships, we manage the marketing and media rights for some of Asia’s premier football events including the AFC Asian Cup^TM – Asia’s top sporting event; the AFC Champions League – the region’s premier club competition; the Asian Qualifying Rounds for the 2014 FIFA World Cup Brazil^TM, and the AFF Suzuki Cup – the ratings leader in Southeast Asia.

Football Events

AFC Asian CupTM AFC Champions League AFC Cup AFC Futsal Championship AFC Women's Asian Cup AFC U-16 Men's Championship AFC U-19 Men's Championship AFF Suzuki Cup

AFF Suzuki Cup Qualifiers GCC Champions League GCC U-23 2010 GCC U-17 Championship SAFF Championship UAFA Nations Cup WAFF Championship 2012 London Olympic Games AFC Final round 2014 FIFA World Cup BrazilTM - Asian Qualifying Rounds